smallbusinessmarketing

80/20 Marketing Mix

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80 20 Rule for Marketing - 3x1

Staggering 80/20 Marketing Mix 1. Introduction: Why Your Marketing Mix Can’t Copy Coca-Cola Your Marketing Mix cannot copy Coca-Cola’s because you are not selling to a world that already knows you. Unlike a global beverage giant with a hundred-year head start and nine-figure quarterly ad budgets, you cannot coast on awareness. Your Marketing Mix has … Read more

New Branding and Marketing Offers 

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Gorilla in a suit Announcing New Branding and Marketing Offers

Exciting Updates: New Branding and Marketing Offers  Introduction: Exciting New Branding and Marketing Offers Branding and Marketing are entering a new season here, and this post marks the official reset.  For the last few years, most of the work happened quietly in the background: testing campaigns, refining offers, and building infrastructure strong enough to support … Read more