Press Releases for Authors: The Overlooked Book Marketing Engine Introduction: Why Press Releases Are Missing From Your Strategy Press Releases are often missing from author marketing because they feel outdated, but that perception hides a powerful, evergreen advantage. Press Releases deliver a structured, discoverable story that journalists, bloggers, and podcasters can reuse, turning a single … Read more
Exciting Updates: New Branding and Marketing Offers Introduction: Exciting New Branding and Marketing Offers Branding and Marketing are entering a new season here, and this post marks the official reset. For the last few years, most of the work happened quietly in the background: testing campaigns, refining offers, and building infrastructure strong enough to support … Read more
Multi Pen Name Strategy to Unlocking Your Creativity Have you ever felt trapped by your author brand, unable to explore new genres without risking reader confusion? Many writers face this dilemma, juggling diverse ideas while fearing backlash or lost sales. The multi pen name strategy offers a powerful solution, allowing authors to create separate identities … Read more
Successfully Building Reader Engagement “Building Reader Engagement” is your essential guide to forging lasting connections with your audience as an author. In this informative presentation, we dive into the real-world strategies and honest lessons learned about what it takes to truly engage readers both on and off the page. By the way, don’t forget to … Read more
Ads For Authors In this insightful video, “Ads For Authors,” an experienced advertiser with over 15 years in the field shares crucial insights about the perils and potential of running ads for books. The speaker, drawing from personal experience managing multi-million dollar campaigns, offers a sobering perspective on the challenges authors face when venturing into … Read more
