BrandBuilding

80/20 Marketing Mix

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80 20 Rule for Marketing - 3x1

Staggering 80/20 Marketing Mix 1. Introduction: Why Your Marketing Mix Can’t Copy Coca-Cola Your Marketing Mix cannot copy Coca-Cola’s because you are not selling to a world that already knows you. Unlike a global beverage giant with a hundred-year head start and nine-figure quarterly ad budgets, you cannot coast on awareness. Your Marketing Mix has … Read more

Marketing: Author’s Conversion Vs Branded

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Conversion Vs Branded Marketing - gorilla happily trading a small stack for a large stack

Marketing: Author’s Conversion Vs Branded: Building Your Author Business Marketing is one of the most important things we can do to become a successful published author. Ready to transform your author marketing strategy? Check out our comprehensive guide below that expands on our YouTube video. By the way, don’t forget to watch the full video for additional … Read more