Marketing and Branding Unlocked for Success:
If you’re not already in the top 5% of agents through your marketing and branding efforts, you’re leaving life‑changing money, freedom, and market share on the table every single month.
The Miracle Mile!
How are we going to do this?
In three easy steps!
We’ll build your foundation in phase one. Then in phase two, we’ll build your business and leads. And finally in phase three of your growth we’ll cement your position as a legendary performer with branding that will last the ages.
Top of the Mountain!
And then when you ARE in the top 5%, or guiding your own Brokerage, there is always room for improvement that boosts your results and quality of life going forward.
No matter your situation, if you’re not closing 3–5+ homes a month yet, this Marketing and Branding program shows you the fastest way, to first get there, and then blow past the ‘top producer’ crowd that everyone else is chasing!
I’m Ready For The Path To Reaching Superstar-Status!
You already know what it takes to win a listing, negotiate a deal, and get to the closing table. Now the question is: how do you turn that skill into a predictably full pipeline, 3–5+ closings a month, and a brand that dominates your market instead of quietly blending into it?
This Marketing and Branding Services path is built for agents who are serious about moving into the top 5%, from hungry mid‑tier producers who want their first 3 deals a month, to established top‑sellers and brokers who are ready to turn their name into a market‑wide asset.
Phase by phase, you get a done‑for‑you system that captures more leads, converts more of them into signed agreements, and then cements your authority with assets (courses, books, even a memoir) that no “average” agent will ever have.
Phase 1 Marketing and Branding: Setup & Lead Building:
We need to build your online Marketing and Branding foundations first!
That means that you need targeted lead capture with a chat bot to screen out false leads. You need your website to host your lead collection chat bot. And then you need the all important traffic to your site!
With those three critical components in place you can quickly and easily climb the ranks, while you prevent lead loss to others who might intercept your leads, that you have cultivated and paid for, while you are out servicing other customers.
By owning your lead flow and lead capture you own your whole business, top to bottom!
Real Estate Lead Collection Chat Bot:
When you’re aiming for 3–5+ closings a month, you can’t afford to let website visitors slip away just because you were in a showing, at a listing appointment, or offline for the night. That’s exactly what the Real Estate Website Chatbot Build‑Out is designed to stop, as the first line in your new Marketing and Branding system.
Our Real Estate Website Chatbot and the full Real Estate Website Chatbot Build turn your existing site into a 24/7 virtual front desk that greets every visitor, asks smart qualifying questions, and delivers complete lead records straight to your inbox and CRM. Priced as an entry product at $4,997, with a special 75% discount down to $1,249.25 when bundled in this path, it’s the “control your professional leads” engine that every serious producer needs working behind the scenes.
- 24/7 conversational front‑desk that greets every site visitor, asks qualifying questions, and captures full lead details automatically… so you never miss a serious buyer, seller, or investor while you’re in showings… which means more listing appointments and buyer consults without adding staff or working longer hours.
- Built‑in buyer, seller, investor, and commercial question flows modeled on real pre‑qualification scripts… so every conversation gathers budget, timing, location, and urgency… which means you hop on calls already knowing who’s worth your time and where the deal is likely to land.
- Clean, structured lead records sent to your inbox and CRM… so you stop chasing half‑filled forms, sticky notes, and random DMs… which means tighter follow‑up, higher conversion, and a database that finally works like a true pipeline asset.
- Fast, done‑for‑you setup on your existing website… so you skip the tech rabbit hole and start capturing leads in days, not months… which means you get a “lead engine” you can point your ads, QR codes, and social traffic to immediately.
Because this chatbot plugs directly into your broader Marketing and Branding Services stack, your web presence, PPC campaigns, listing posts, and even future email courses and books, every new visitor, ad click, and content view now has a clear, automated path to becoming a qualified lead you own.
Web Maintenance Services, supporting your Marketing and Branding:
Professionally managed WordPress site with uptime monitoring and regular backups… so your online storefront stays secure and live around the clock… which means no embarrassing “site down” moments when a hot prospect looks you up.
- Content and plugin updates handled for you… so pages stay current, fast, and functional without you babysitting dashboards… which means you focus on listings, not patching or troubleshooting your own tech.
- Simple, conversion‑aware 3‑page starter site (home, about, contact/offer)… so even newer agents look established and trustworthy from day one… which means more people are willing to book that first call instead of bouncing to a competitor.
Basic 3‑Page WordPress Website Setup & Care, normally a $525–$750 investment, included at no extra charge when you launch your Real Estate Lead Collection Chat Bot, so your bot, your ads, and your brand all point to a fast, stable, professional site that’s built to capture and convert every visit.
Linked with your other Marketing and Branding Services, this Web Maintenance layer turns your site from “online brochure” into a reliable, always‑on hub where your chatbot, PPC campaigns, listing posts, and email courses all send traffic, and nothing breaks when opportunity shows up.
Ad Management: Turn Paid Traffic Into Your Most Predictable Lead Source
Every agent who hits 3+ closings a month has one thing in common: they stopped waiting for other people to contribute to their Marketing and Branding success with referrals and started controlling their lead flow.
Ad management sits at the heart of Phase 1 because you can’t build a top‑producer pipeline on hope, you need qualified buyer and seller traffic landing on your chat bot and offers this week, not six months from now.
Why This Service Matters In Your Growth Path
Most agents waste thousands on “set it and forget it” ads that bleed their Marketing and Branding budget without producing appointments. You’re building a system here: your ads drive traffic → your chat bot qualifies leads → your follow‑up converts appointments → your authority assets (posts, videos, books) close deals. If the first link in that chain is broken or leaking money, nothing else works. Strategic ad management ensures every dollar you spend trains the platform’s AI to find more people like the ones who actually book with you, so your cost per lead drops while your closing rate climbs.
- Expert Google Ads campaign setup and monthly management at a predictable 25% of ad spend… so your budget is watched, tuned, and protected by a pro… which means fewer wasted dollars and more qualified traffic to your key offers and listings.
- Ongoing optimization of keywords, bids, and ad creative… so campaigns adapt as your market shifts and competition changes… which means you keep the cost per lead manageable while squeezing more deals from the same spend.
- Clear, numbers‑driven focus on ROI instead of vanity metrics… so you know which ads actually produce showings, listing appointments, and closings… which means you can scale confidently instead of “hoping” your ads are working.
The Fiduciary Edge: You Stay In Control
Unlike agencies that lock you into opaque “managed accounts,” you retain full ownership of your ad accounts and payment authority while we serve as your editor and strategic advisor. You see everything we see, weekly strategy sessions, detailed reporting on all campaign activities, and transparent AI‑training recommendations focused on your specific conversion goals (listing appointments, buyer consults, open house RSVPs). Most clients see improved campaign efficiency within 30–60 days as the AI learns to identify high‑value traffic, and by month three campaigns typically reach a level of precision where you can reliably predict and control your lead flow.
Real‑World Results From 20+ Years of Campaign Management
This isn’t theory, these same PPC strategies have generated millions of dollars in sales across multiple industries, from home services to professional consulting. The process is built on systematic testing, data‑driven optimization, and long‑term success focus rather than quick fixes, so you’re building sustainable campaign performance that grows your business over time with increasing efficiency. In Houston’s competitive real‑estate market, that means the difference between burning through your ad budget in frustration and consistently landing 3–5+ qualified leads a week who are already pre‑sold on working with a professional.
Investment: Monthly subscription at $0.25 per dollar of ad spend, align your costs directly with results, not flat fees that ignore performance.
Learn more about our fiduciary PPC approach →
Phase 2 Marketing and Branding: Ramp-Up to Top SELLER!
Once we have your Marketing and Branding foundations laid, we need to shift gears and put your foundation to work! We need to do that by spreading your Brand far and wide, while Marketing your services in this hyper competitive, and unfortunately by design pay-to-win, system.
When we fill your pipeline with leads using the combined might of Marketing and Branding services, you will begin to distance yourself from the pack. First, your lead flow will give you more business than you can handle! Second, you seize your own destiny, build your business and control your own lead flow.
No more co-workers plucking away your long cultivated leads, just because they walked into your office while you were out on a sales call and someone else signed them up behind your back!
MLS Listing to Web Post Service
Most agents upload a listing to the MLS, syndicate it to Zillow and Realtor.com, and call it done. That means every property looks and sounds identical across the web, and worse, you get zero long‑term SEO benefit once the listing expires. Top producers turn each listing into a content asset that works across email, social, blog, and ads, building organic traffic and seller proof simultaneously. This service does that transformation for you in minutes, so you capture search traffic, multi‑channel reach, and tangible seller value without adding hours of writing to your week.
The three core benefits:
- Done‑for‑you transformation of MLS listings into polished blog or website posts… so each property becomes a unique, story‑driven marketing asset instead of another generic listing… which means your sellers see tangible extra value in hiring you.
- SEO‑conscious formatting with headlines, neighborhood context, and calls to action… so your listings can attract organic search traffic over time… which means more buyer eyeballs and a longer shelf life for every property you take to market.
- Ready‑to‑share posts you can use across email, social, and ads… so one listing turns into content for multiple channels in minutes… which means you look everywhere at once without writing everything from scratch.
How it amplifies your entire Marketing and Branding constellation:
Feeds your organic SEO engine:
Fresh, keyword‑optimized listing posts signal to Google that your site is active and locally relevant, gradually improving your rankings for neighborhood and buyer‑intent searches. Over time, expired listing posts continue to rank and drive traffic, turning old inventory into evergreen lead magnets.
Powers multi‑channel campaigns without extra writing:
Email subscribers, social followers, and paid‑ad audiences all need distinct content, but agents rarely have time to write three versions of the same listing. A polished blog post becomes your single source of truth, pull the headline for an email subject line, the neighborhood paragraph for a Facebook boost, and the CTA for a retargeting ad.
Builds seller‑facing proof and authority:
When a listing appointment prospect Googles you and sees a library of detailed, story‑driven property showcases instead of a bare “about me” page, you instantly stand apart from agents whose sites are just lead forms. Sellers recognize that extra exposure and want it for their home.
Add Powerful Videos!
Add powerful video shorts, to your listing posts, that demonstrate your market dominance.
- Show off your social proof!
- Help clients visualize by future-pacing their new home!
- Build almost anything else you want with powerful and effective video shorts!
Repurpose your content by inserting those powerful videos directly into your advertising, share them on your social media and even include them on your listing posts!
[Convert your MLS listings to posts for $149]
https://dougfbooks.com/product/post-your-mls-listing/
Produced Advertising Shorts – Promotional Videos:
Why this matters in your path to top producer: Listings with video receive 403% more inquiries than those without, and 73% of homeowners prefer agents who use video marketing, yet only 38% of agents actually deploy it. That gap is your unfair advantage. Short‑form video (reels, stories, YouTube Shorts) is now the fastest way to stop the scroll, build trust at scale, and position yourself as the obvious choice before a prospect ever picks up the phone. Top producers know that every listing, every brand message, and every offer needs a video asset to compete in 2026.
What you get
- Professionally produced short‑form videos tailored for reels, stories, and ads… so every campaign starts with thumb‑stopping visuals and hooks… which means more people watch, click, and remember your brand in a crowded feed.
- Flexible assets you can reuse for listings, brand intros, and lead magnets… so a single short pays off across multiple campaigns and platforms… which means lower creative costs and faster launches every time you promote something new.
- Script and structure support built around clear offers… so each clip actually drives appointments or inquiries, not just “views”… which means a direct line from content to commission, instead of vanity engagement.
Why top producers invest in video
Homes listed with video tours sell up to 31% faster, and viewers retain 95% of a message when watching a video compared to only 10% when reading text. That retention gap translates directly into more callbacks, more listing appointments, and more referrals, because your story sticks in their mind long after they’ve scrolled past a dozen static posts.
Versatile deployment across your entire Marketing and Branding funnel:
- PPC campaigns on Google Ads, YouTube, Facebook for targeted traffic and lower cost‑per‑view,
- On‑site embeds in listing pages, blogs, or newsletters to boost dwell time and SEO,
- Social media reels and stories for viral sharing and community building,
- Email marketing clips that increase open and click rates with visual hooks.
Once produced, your shorts become evergreen assets, reusable in seasonal promotions, retargeting, or new launches, building a library of content that supports your marketing year‑round without constant recreation.
Professional branding signal: Polished, platform‑optimized video signals quality and investment to prospects, building trust before the first conversation and differentiating you from the “phone‑selfie” competition.
Want Social Proof?
- Bundle your ⭐⭐⭐⭐⭐ reviews into video shorts! And attach them to your Buyer’s & Seller’s home posts!
Demonstrate Future Pacing?
- When we need to help our clients visualize their future success we can future pace with concept videos filling boring blank rooms with furnishings to help potential buyers see their future!
Multi Media Dominance?
- Share your ideas with engaging shorts about yourself, your homes sold, successes, or anything that suits your business vision!
Investment: One and Done! You own all rights to these videos for only $97 per produced short for social media or ads:
Press Release Management:
When respected media outlets feature your name, you stop being “another agent” and become the expert journalists, buyers, and sellers turn to first. Third-party media coverage builds credibility faster than any ad you can buy, gives you backlinks that boost your SEO and local search rankings, and creates permanent “as featured in” proof that separates you from every competitor still running generic Facebook ads.
- Strategic press release writing, editing, and positioning… so your milestones (awards, big sales, specialty focus, market reports) read as real news… which means editors and local media see you as a credible expert, not just another ad buyer.
- Distribution through reputable channels with local and niche targeting… so your story reaches the right journalists, bloggers, and community outlets… which means more third‑party mentions, backlinks, and “as featured in” proof you can showcase.
- Ongoing press‑release “engine” planning instead of one‑off blasts… so each major listing, quarterly result, or expansion feeds into a drumbeat of coverage… which means your name keeps popping up in the market even when you’re not running ads.
Media coverage doesn’t just boost your reputation, it attracts investor attention, drives property values in areas you represent, and positions you as the go‑to source when local reporters need real estate commentary. Every press release becomes a permanent digital asset that compounds your authority, generates referral traffic, and keeps you visible to the decision‑makers who matter most in your market.
Your Press Releases as part of your long term Marketing and Branding strategy are critical for establishing your long term climb to the top
When you need your press release to stand head and shoulders above others in your field press release composition, management & distribution please check it out HERE: https://dougfbooks.com/product/press-release-service/
Educational Email Courses: Turn Past Clients Into Repeat Investors!
Why this service matters in your path to top producer: Most agents burn through marketing dollars chasing cold leads while ignoring the goldmine sitting in their database, past buyers who already know, like, and trust them. This done-for-you email course quietly nurtures those relationships and positions you as the go-to advisor when they’re ready for their next investment property, generating “second commissions” without spending a dime on ads.
Core Benefits in Your Marketing and Branding
- Complete, done‑for‑you educational email course that teaches past buyers how to become investors… so you stay in their inbox as a teacher, not a pest… which means more repeat purchases and “second commissions” from people who already trust you.
- 10+ professionally written lessons with built‑in stories, curiosity, and soft CTAs… so every send delivers value first and then pivots naturally to a next step… which means higher open rates, more replies, and more booked calls over time.
- Full tech setup in a recommended email platform with tagging and automation… so leads automatically enter the right sequence without manual work… which means your database quietly nurtures future deals while you work current transactions.
What You Actually Get (The Full Stack)
- Proven “teach-then-pivot” email sequence engineered for your business… so every message educates first about building wealth through real estate, then softly positions you as the agent to help… which means your past clients see you as a trusted advisor, not a commission-hungry salesperson begging for referrals.
- Ready-to-deploy reactivation campaign for cold databases… so you can wake up clients you haven’t spoken to in months or years with a compelling “everyday investor” education offer… which means you turn a neglected contact list into a profit center in under 30 days.
The ROI No-Brainer
One additional investment-property sale from a past client returns 3× to 5× your $4,997 investment, and you keep the email course forever to reuse with every new closed buyer. Every deal comes from clients you already paid to acquire, so there’s zero added lead cost and no dependence on unpredictable Facebook or Google ad platforms. You deepen trust by educating clients about wealth-building instead of hammering them with “Are you ready to move?” messages that damage relationships.
Who This Is For
Designed for agents and broker-owners with at least 200–500 past clients who want to maximize database ROI and add an investor specialty without starting from scratch. Not for brand-new agents with no past-client list, or teams unwilling to send consistent communication to their database.
This Is Your Capstone
Here is your shining gem on top of everything else that quickly accelerates your whole Marketing and Branding strategy boosting your career into the stratosphere by rekindling and redoubling your results from every prior step and effort you have exerted before in your process.
If you would like to read more here is where to look:
Learn More: Build a Second Commission
Phase 3 Marketing and Branding: Your Professional Domination!
Once you have crested the apex of your career and need to really demonstrate undeniable credibility, this is when you reach your third phase of your Marketing and Branding journey!
Here is where we need to smash through all doubts and cement your expertise for all time!
Sales Professional Credibility Books
WARNING: Only 5% of real estate pros who want to write a book actually do it, which is exactly why this asset puts you into an elite, unforgettable tier the moment you hand it to a prospect.
- Custom “expert sales pro” style book built around your unique approach and market… so prospects literally hold your ideas in their hands… which means instant authority and differentiation from every agent still relying on a trifold brochure.
- Done‑for‑you structure, writing support, and publishing logistics… so you don’t have to become an author to be seen as one… which means you keep selling while your book is created and launched under your name.
- Bulk copies and digital formats you can use as premium business cards, lead magnets, and event handouts… so every networking moment is amplified by a tangible asset… which means more referrals, warmer introductions, and higher‑value clients seeking you out.
Why This Belongs in Your Path to Marketing and Branding Dominance
Books are the ultimate credibility accelerator. One DougF client deployed an expert sales book in their home-services business and watched their in‑home close rate explode from 35–45% to a jaw‑dropping 96% same‑day close, while simultaneously tripling their average invoice value. That single book turned “maybe” prospects into signed clients in one sitting, and upsells became automatic because the book had already positioned the seller as the authority before the conversation even started.
Real estate works the same way. When you walk into a listing presentation or buyer consult with your own published book, you’re not just another agent competing on commission splits and market share, you’re the recognized expert whose ideas are bound, printed, and permanent. Prospects don’t throw books away. They pass them to friends, display them on coffee tables, and remember who gave them real value instead of another glossy postcard.
The Process (Faster Than You Think)
You sit for a 60–90 minute professional interview where we capture your sales philosophy, your market insights, your client success stories, and the unique frameworks that make you different. Our team writes, edits, designs, and publishes the book under your name. You review, approve, and then order bulk copies at $4.52–$5.02 per book (depending on quantity), a fraction of what you’d spend on ineffective direct mail that hits the trash in seconds.
Real‑World Impact
Sales pros across industries report 30–40% business growth after deploying their expert book, because published authors are trusted faster and questioned less. Your book becomes the shortcut past objections, the proof that you know what you’re doing, and the conversation starter that turns cold networking into warm referrals. It opens doors to speaking gigs, media interviews, broker partnerships, and premium clients who seek you out because they’ve already absorbed your thinking.
In real estate, where every agent looks the same online and at networking events, a book is the positively unfair advantage that moves you into the top 5% overnight. It’s the asset that keeps working, on bookshelves, in Ubers, in coffee shops, long after you’ve left the room.
Details & Examples: [Expert Sales Professional] | [Elevate Your Sales Career]
Professional Memoir Boosting Your Marketing and Branding:
This is your Phase 3 Marketing and Branding capstone: the flagship book at the pinnacle of your marketing and branding hierarchy.
With this ultimate book you doesn’t just tell your story, it positions you as the undisputed category leader in your market and creates a quiet “unfair advantage” that elite 5% agents use to command premium listings, attract high-net-worth clients, and close deals competitors can’t even get in front of.
Why a Professional Memoir Anchors Your Entire Service Constellation
After Phase 1 captures leads with your Chat Bot and Phase 2 amplifies your visibility with Press Releases, Educational Email Courses, and your Sales Professional Credibility Book, your memoir becomes the ultimate trust accelerator. The one asset that transforms you from “successful local agent” into “the agent serious buyers and sellers actively seek out before they contact anyone else.”
Real estate agents who publish executive memoirs report close rates jumping from 45% to 96%, average transaction values tripling, and overall business revenue multiplying by 6x because prospects arrive pre-sold on your expertise, philosophy, and proven track record.
The Three Core Bullets:
- High‑ticket ghostwritten executive memoir built in 10,000‑word increments… so your entire career story, philosophy, and results are captured professionally… which means you own a flagship asset that cements your status as a category leader.
- Strategic storytelling engineered to build trust and generate leads, not just collect memories… so every chapter quietly showcases how you think and who you help best… which means shorter sales cycles and easier “yes” decisions from premium clients.
- Done‑for‑you interviews, drafting, editing, and publishing support… so you contribute your experiences while the team handles the heavy lifting… which means you save 200+ hours yet end up with a legacy‑level book that works as your ultimate calling card for years.
What Makes This Your Domination Tool
You transform from “good agent” to “published authority” overnight.
Prospects Google you and discover a book with your name on the cover, not another generic “top producer” bio. But a professionally published memoir that showcases decades of wins, lessons, philosophy, and client transformations. Which means sellers interviewing three agents automatically elevate you above the competition before anyone even presents a CMA.
Your memoir becomes a demand-generating engine, not a vanity project.
Unlike typical “life story” books, your executive memoir is engineered with strategic calls-to-action, case studies that mirror your ideal client’s journey, and “trust-building proof” woven into every chapter. Which means every copy you hand out, mail, or give at networking events quietly works as a 24/7 sales tool, generating inquiries, referrals, and “I read your book and want to work with you” conversations without cold calling or prospecting.
You invest once, leverage forever.
Your Chat Bot captures leads this month; your memoir positions you as the only logical choice for the next decade. Bulk copies become premium business cards you use at open houses, chamber events, and luxury listing presentations. Digital versions amplify your LinkedIn authority, email signatures, and ad funnels. Which means a single $34,979–$49,990 investment pays dividends in closed deals, speaking invitations, media interviews, and board seats for years.
Three Memoir Styles:
We will fit your marketing and branding style as you choose your path in your own voice.
Interview Style (Most Popular for Agents)
You answer questions on camera or audio about your biggest wins, toughest negotiations, market insights, and client philosophies, in your own voice and words. The team transcribes, edits, and polishes it into compelling prose. BONUS: You receive your raw interview files to repurpose as video content, podcast episodes, or family keepsakes.
Cesarean Style (Third‑Person Authority)
Written like a biography, “She closed 147 transactions in her first year,” “He pioneered the luxury condo revival in downtown Houston”, so readers feel they’re hearing a third‑party endorsement instead of self-promotion. This style mirrors how Julius Caesar’s letters made him a hero to both Senate and citizens, powerful for positioning you as a market force.
First‑Person Narrative
“I learned this lesson closing my first $2M listing…” Direct, personal, ideal for family legacy projects or agents who want an intimate, relatable tone. Works best when paired with one of the other styles for maximum persuasive impact.
Simple Four‑Step Process (You Never Write a Word)
Step 1: Strategy Session (30% deposit)
60‑minute call to define scope, style, word count, and your core message. You share your vision; the team maps the structure and interview questions.
Step 2: Interviews & Media Curation (50% payment)
Approximately 1 hour of interview per 10,000 words. You select images, listing photos, awards, team shots, client testimonials, and the team handles everything else.
Step 3: Ghostwriting, Editing & Approval (20% final payment)
Hassle‑free compilation, narrative polishing, and fine edits. You review rough text, request revisions, and approve final manuscript before publication.
Step 4: Publication & 50 FREE Copies Delivered
Your memoir is published and you receive 50 printed copies shipped anywhere you choose, ready for listing presentations, client gifts, and networking events.
Pricing & Investment
This is the final piece of your Professional Domination phase, the asset that separates top 5% producers from market legends. When a $2M listing generates $60K in commission, one memoir-influenced deal pays for the entire project.
→ Schedule Your 60‑Minute Ghostwriting Strategy Session (Full call refund upon project start)