Decade in Daylight
“Decade In Daylight” is an illustrated book that showcases the transformative power of daylighting in homes. Written by Douglas A. Franklin and the Houston Daylighting Team, it highlights the impact of high-quality daylighting solutions on enhancing comfort and beauty in residential spaces. Initially used as a business gift, the book significantly boosted sales for the company, increasing the close rate from 35-45% to 96% and tripling the value of closed invoices. Now, it serves as a model for sales professionals to leverage gifts, credibility, and expertise to enhance their sales strategies.
Get Yours:
To explore how “Decade In Daylight” can inspire your sales approach, get your own copy of this insightful book.
Where To Get Yours:
eBooks |
Printed Books |
Audio |
| Direct Download | Amazon (+) | Direct Download |
| Amazon (+) | Independently Published | Audible (+) |
| Smashwords |
Genera:
Decade in Daylighting falls into two of our genera.
First and primarily, Decade In Daylight (DiD) is part of our Sales Professional group of books where we help sales professionals build their credibility with customers and the businesses they work with.
The wonderful side effect of DID is that the book is not only Educational on the subject of lighting your home’s interior rooms but extremely Relaxing allowing your mind to wander and speculate about that particular home improvement.
Boosting Sales Credibility with Your Own Expert Sales Book
Writing a book as a sales professional can significantly enhance your credibility and sales success. This approach was exemplified by Douglas A. Franklin and the Houston Daylighting Team, who achieved remarkable results with their book, “Decade In Daylight.”
Success Story: Houston Daylighting
- Close Rate Increase: By using “Decade In Daylight” as a business gift, Houston Daylighting increased its in-home sales close rate from 35-45% to an impressive 96%.
- Invoice Value Boost: The book also helped triple the value of the invoices closed, demonstrating its effectiveness in enhancing sales outcomes.
Why an Expert Sales Book Matters
- Establishes Credibility: A well-crafted book positions you as an authority in your field, building trust with potential clients.
- Personalized Marketing Tool: It serves as a unique marketing asset that can differentiate you from competitors.
- Educational Value: By sharing insights and expertise, your book educates readers about your products or services, making them more informed buyers.
- Long-Term Impact: Unlike traditional marketing materials, a book remains a lasting resource that continues to promote your brand over time.
How to Leverage Your Expert Book
- Use as a Gift: Offer your book to potential clients to establish a personal connection and build rapport.
- Enhance Sales Conversations: Use the book as a tool to guide discussions, highlighting key benefits and solutions.
- Online Presence: Promote your book on your website and social media platforms to reach a broader audience.
Get Started with Your Own Expert Sales Book
To learn more about how creating your own expert sales book can transform your sales career, visit our sign-up page for guidance and resources: https://dougfbooks.com/sales-pro-sign-up/.
By following this approach, you can replicate the success of Houston Daylighting and elevate your sales career with a compelling and authoritative book.
Highlights from “Decade In Daylight”
Transformative Installations
One of the most striking examples in the book is a laundry room transformation. Initially, the room was so dark that artificial lighting was necessary even during the day. After installing Solatube brand daylighting systems, the space became bright and functional, making tasks like sorting laundry much easier. This installation not only improved the room’s ambiance but also highlighted the practical benefits of daylighting in areas where traditional windows are not feasible.
Overcoming Design Challenges
In another instance, Houston Daylighting tackled a bathroom with severe lighting constraints due to its design and location. By using a Solatube daylighting system with a ‘Just Frost’ lens, the bathroom was transformed into a well-lit and comfortable space. This example showcases how innovative daylighting solutions can address common issues in home design where natural light is scarce.
The Power of Quality Materials
The book emphasizes the importance of using high-quality materials in daylighting installations. Unlike cheaper alternatives that may leak or decay, Houston Daylighting’s choice of materials, such as oversized seamless powder-coated steel alloy flashing, ensures durability and effectiveness. This commitment to quality not only enhances the aesthetic appeal of homes but also provides peace of mind for homeowners.
Before and After Transformations
The book includes numerous before-and-after images that demonstrate the dramatic impact of daylighting on various rooms. From kitchens to bathrooms, these transformations illustrate how even the most challenging spaces can be revitalized with the right daylighting solutions. These visual testimonials serve as powerful evidence of the potential for daylighting to improve the quality of life in residential settings.
Sales Strategy Insights
Beyond its focus on daylighting, “Decade In Daylight” offers valuable insights into effective sales strategies. By leveraging the book as a business gift, the company was able to establish credibility and build trust with potential clients, leading to a significant increase in sales success. This approach highlights the importance of personal connection and tangible value in sales interactions.
The Role of Customer Relationships
The book acknowledges the crucial role of customer relationships in the success of Houston Daylighting. The team expresses gratitude to their customers for the opportunity to work in their homes and for their patience during installations. This emphasis on customer satisfaction underscores the importance of building strong relationships in business.
Educational Value
“Decade In Daylight” is not only a showcase of successful installations but also an educational resource. It explains the benefits of different daylighting systems and how they can be tailored to meet specific needs. This educational aspect helps readers understand the value proposition of high-quality daylighting solutions.
Conclusion
“Decade In Daylight” is more than a book about daylighting; it’s a testament to the power of innovative solutions and effective sales strategies. Whether you’re interested in enhancing your home’s lighting or improving your sales approach, this book offers valuable insights and inspiration.
Additional Sections and Highlights
The Impact of Hurricane Harvey
The book mentions a significant installation project following Hurricane Harvey, where Houston Daylighting played a crucial role in revitalizing a home affected by the disaster. This example highlights the resilience and adaptability of the team in challenging situations.
Innovative Solutions for Common Problems
Houston Daylighting often encountered homes with design constraints that made traditional daylighting solutions impractical. The book showcases how the team innovatively used Solatube systems to bring light into spaces like laundry rooms and kitchens, where natural light was scarce.
The Importance of Quality Installation
The book emphasizes the expertise of Houston Daylighting’s Certified Installation Consultants. These professionals not only install the systems but also guide homeowners through the process, ensuring that each installation meets the highest standards of quality and effectiveness.
Customer Testimonials and Images
Throughout the book, images captured by Certified Installation Consultants provide real-world examples of the transformative power of daylighting. These images, though sometimes imperfect, serve as authentic testimonials to the impact of Houston Daylighting’s work.
Lessons for Sales Professionals
The success of “Decade In Daylight” as a business tool offers several lessons for sales professionals. It demonstrates how personalized gifts and educational content can establish credibility and build trust with potential clients, leading to increased sales success.
Conclusion and Final Thoughts
“Decade In Daylight” is a compelling example of how innovative products and effective sales strategies can come together to achieve remarkable results. Whether you’re looking to enhance your home with daylighting solutions or seeking inspiration for your sales approach, this book provides valuable insights and practical advice.
The Core Of Ohe Business:
The core of Houston Daylighting was to build efficiency and beauty into your home.
We primarily did high-end tubular skylights, attic ventilation, and started doing insulation. We also did some roofing referral business.
Business Aftermath:
This was probably one of my most painful life episodes.
We had our best February on record in 2023, with lots of calls coming in, and then … In March, calls … just … stopped. During those downtimes, we called every single person who ever entered our orbit, and repeatedly heard, ‘Thanks for calling, things are fine. We are not doing any work right now. Call back in two years.’
Fall Seven Times, Stand Eight:
Today, just before updating this page, I finished the page for our soon-to-be-released Spanish learning book, “777 Common Spanish Phrases”. One of the common Spanish sayings on that page is:
So, here we are getting up for this next time.
Lessons:
When things with Houston Daylighting were well and truly wreckage, with no possibility of saving them, I took a Saturday, and I sat down calmly.
I, Douglas A Franklin, made a list of all my mistakes, all the lessons learned, and especially all those things I would do differently in the future. I wrote down everything from ‘how to manage my budgets’, to my ‘advertising methods’, and even into how deeply we would run the business into the future before adding that ‘first employee’.
Since I’m a Charlie Munger and Alex Hormozi fan I took that list and inverted the thinking.
Instead of thinking ‘Let’s do this and then this’, I started thinking ‘If I wanted to kill my business, this is how I would do it using my mistakes and adding all the mistakes I knew to avoid before starting.
That was house ‘How To Kill Your Business‘ was outlined. We will probably finish launching the Spanish language series because that is a lot more fun and currently useful than reopening that Houston Daylighting wound.
The book “Decade in Daylighting” has become a memorial to a now-closed Solatube business called Houston Daylighting. It has been taken over by the manufacturer and they are now running the show.
The products and results were fantastic, but the marketing never clicked. While the business ran successfully for seven years after our winter lull between 2022-2023, leads stopped.
It was a painful and difficult time.
(+) Amazon Affiliate Disclaimer:
Amazon Affiliate Disclosure: As an Amazon Associate, I earn from qualifying purchases made through links on this website. This means I may receive a commission if you click on an affiliate link and make a purchase, at no additional cost to you. To learn more about how this works and how we maintain transparency, please read our full Amazon Affiliate Disclaimer. Your trust is important to us, and we appreciate your support!